Whether you’re new to the market, looking to make a switch, or simply curious about what else is out there, it’s helpful to have at least a high-level understanding of the major solutions available to you.
Here, we break down the key selling points and differences between Lifetimely and Peel Insights.
To see how other alternatives compare to Lifetimely, click here.
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Peel Insights
Pricing not tied to store revenue
All basic integrations (Google, FB, etc.)
Integrations with all other major ad platforms (Snapchat, Pinterest, and TikTok)
(No Snapchat)
Other integrations
(see below)
(see below)
Comprehensive P&L metrics
Campaign-level marketing metrics
Advanced customization options
Lifetime Value cohort analysis
Month-to-month LTV projections
Industry benchmarks
Key points
Lifetimely offers similar or better versions of all of Peel Insights' plans at more affordable prices
Peel Insights’ pricing increases with your revenue up to $1000/month despite providing the same set of features
Lifetimely's free plan includes all features (up to 50 orders per month) while Peel doesn't offer a free plan
Lifetimely’s pricing is based on the number of orders a business processes each month, with five distinct tiers ranging from $49 to $999 per month. This model allows businesses to choose a plan that closely matches their current volume, providing a cost-effective solution that scales with their growth. In contrast, Peel’s pricing starts at a higher baseline, with three main plans (Essentials, Accelerate, and Tailored) priced at $449, $809, and customized rates, respectively. This makes Peel Insights less accessible for smaller businesses or those just starting out.
Lifetimely offers all its features across all pricing tiers, ensuring that even the smallest plans have access to the full suite of tools, including predictive LTV modeling, customer behavior analytics, and daily profit and loss reports. This approach ensures that every customer, regardless of their size, benefits from comprehensive analytics capabilities. Peel Insights, on the other hand, offers higher-priced plans that include more advanced features like custom reports and direct data exports, which may not be accessible to users on the lower-tier plan.
All Lifetimely plans includes a long list of features (month-to-month LTV projections, industry benchmarks, LTV drivers and more) that Peel Insights lacks even in their custom-priced tier.
Key points
Lifetimely and Peel Insights share most of the same integrations, plus support for both Shopify and Amazon
Peel Insights can incorporate customer survey data via an integration with KnoCommerce
Lifetimely has integrations with a few more ad platforms and shipping solutions
Peel Insights has integrations with more subscription services such as Smatrr and Awtomic
Lifetimely
Addition, Amazon, Facebook Ads, Google Ads, Google Analytics, Google Sheets, Microsoft Ads, Klaviyo, Pinterest Ads, ReCharge, ShipBob, ShipStation, Snapchat Ads, TikTok Ads
Peel Insights*
Amazon, Attentive, Facebook Ads, Fairing, Google Ads, Google Analytics, Klaviyo, Kno Commerce, Microsoft Ads, Pinterest Ads, ReCharge, Slack, TikTok Ads, and several lesser-known subscription platforms
(*as of summer 2023)
Key points
Lifetimely’s and Peel Insights’ P&L metrics and marketing metrics are comprehensive and roughly equivalent
Both Lifetimely and Peel Insights calculate LTV via cohort analysis with additional metrics and filters
Lifetimely’s LTV reporting is significantly more robust
Despite some variation in terms, definitions, and presentation, both Lifetimely and Peel Insights provide a comprehensive list of P&L metrics including campaign-level marketing data.
A few potentially meaningful differences:
Lifetimely includes more inventory data (metrics like inventory value, sales velocity, and days of stock left)
Like Lifetimely, Peel Insights applies cohort analysis to calculate customer lifetime value (LTV). They provide some alternative metrics for measuring LTV, they offer useful filtering capabilities to further segment your cohorts, and they have additional customer behavior reports on repurchase rates and other metrics.
But overall, Lifetimely’s customer behavior reports - especially the LTV report - are much more robust. They include more LTV metrics, more filtering options, and more tools for deriving actionable insights from your data.
Lifetimely also includes several tools and reports that make your advanced metrics much easier to understand and act on (Peel Insights lacks all of these):
CAC breakeven analysis to identify where profit generated from each cohort surpasses the cost of acquiring customers in that cohort
Compare cohorts feature for apples-to-apples comparisons of how different customer traits influence LTV
Customer product journey maps for planning effective winback campaigns
LTV drivers report for automated insights on the factors underlying your highest and lowest LTV customers
But perhaps the biggest differentiator is that Lifetimely is the only app to offer month-to-month projections of LTV. We’ll cover this below.
Lifetime Value Report with predictive data
Key points
Peel Insights has several convenient tools for dashboards and report customization
Almost all of Peel Insights features are offered by other apps
Lifetimely is the only app on the market with monthly LTV projections, industry benchmarks, and other automated reports
Where Peel Insights distinguishes itself is with its customization options for the main dashboard and for basic reports. They allow you to cherrypick the metrics and reports to feature in your dashboard, and they have a convenient feature that allows you to add your own notes or comments to reports. You can also build your own daily/weekly reports with your choice of metrics and display them in Slack.
But Peel Insights doesn’t have any sort of “hook”. Virtually all of their features have equivalents in Lifetimely and in most other alternatives.
On the other hand, Lifetimely includes several major features that no other competitor can offer. Among these, the highest value-adds are:
Month-to-month LTV projections: Many apps measure historical LTV, but only Lifetimely gives you AI-generated projections of how much each of your cohorts will continue to spend over time. These LTV projections are the most actionable metrics available for revenue forecasting, financial planning, and customer-centric marketing.
Industry benchmarks: Our Benchmarks tool shows you how your KPIs stack up versus your competitors by charting your major metrics on a bell curve of other Shopify stores. This helps you set achievable business goals and identify which metrics have the greatest room for improvement. No other app on the market has a comparable tool.
Benchmarks against other stores in your category
Peel Insights is a good option if:
You're primarily looking for software to generate and share custom reports with a team, especially via Slack
Pricing and LTV analytics are lesser factors in your decision
Otherwise, the Lifetimely plans offers much stronger sets of features and integrations at significantly more affordable prices.
The Lifetimely entry level plan is almost 10 times more affordable than Peel Insights cheapest plan.
For stores with higher sales volume, you can save over 6x on a Lifetimely subscription vs Peel Insights, with all features included.
If you’d like to give us a try, you can sign up for our F plan or give one of our premium plans a free 14-day trial here.
And if you have any questions, just shoot us an email at help@lifetimely.io. We’d love to hear from you!
See why Lifetimely plans offers a much stronger set of features than any Peel Insights product, and with considerably cheaper plans.
Glew boasts a feature-rich CRM and a long list of niche integrations, but has wildly inaccurate LTV calculations and ultimately falls far short of Lifetimely's reporting capabilities.
BeProfit is a good option if you sell on Wix, Woo Commerce, or Amazon. Otherwise, each of Lifetimely’s plans offer a much stronger set of features than an equivalent plan at BeProfit.
Polar Analytics might be a good fit if you value their Criteo integration. Otherwise, Lifetimely offers a much stronger set of features at a fraction of the price.